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Welcome To The Complete Digital Marketing Guide Using Ai
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Section 1: Foundations of Digital Marketing
Mapping Your Learning Journey
The Essence of Marketing Strategy
Section 2: Diving into Market Research
The A-Z Market Research
The Ultimate DM 101 Handbook by Edapt Techni
Unveiling Product Insights
ChatGPT Login
Crafting Your Target Audience Persona
The Competitor Analysis Breakdown
Section 3: Crafting Your Online Presence
Website Building Demystified
WordPress Installation Guide
Logo Creator
Crop Editor
Choosing and Installing a Theme
Branding: Website Title & Logo
Structuring Your Pages
Designing Header & Footer Menus
Personalising Fonts & Colours
Creating an Engaging Home Page
Setting Up Your Online Store
Perfecting the Product Page
Starting a Blog
Writing Your First Blog Post
Shop and Account Management Pages
Crafting a Contact Page
Ensuring Website Safety & Performance
Streamlining Site Navigation
Section 4: Mastering SEO
SEO Fundamentals
Conducting Effective Keyword Research
MozBar
Access Google Keyword Planner
Crafting SEO-Friendly Content
On-Page SEO Techniques
Building Backlinks Strategy
Section 5: Email Marketing Excellence
Email Marketing 101
Capturing Leads Effectively
Designing Impactful Email Campaigns
Crafting Compelling Email Prompts
Section 6: Leveraging Google Analytics
Introduction To Google Analytics 4
Setting Up GA4
Integrating WooCommerce With GA4
Linking GA4 With Google Search Console
Filtering Internal Traffic
Lead Tracking Essentials
Setting Up Alerts
Navigating The Demo Account
Mastering Dashboard Navigation
Analysing Traffic Trends
Understanding Audience Locations
Demographic Insights
Page Performance Analysis
Identifying Source, Medium and Channels
Data Comparison Techniques
User Management And Access
Integrating Google Ads
Tracking A Campaign In Google Analytics
Campaign Url Builder
URL Shortner
Marketing Theoretical Framework
Exploring Marketing Theory
Section 7: Unleashing the Power of Prompt Engineering with ChatGPT
The Art Of Prompt Engineering
Crafting Custom Instructions
Techniques for Prompt Priming
Exploring Iteration Strategies
Understanding 0-1-Few Shot Learning
Designing Output Templates
Detailed Step-by-Step Guides
Understanding The Technique Of 'Act As'
Engaging with Different Perspectives
Simplifying Concepts for a 4th Grader
Enhancing Follow-up Question Techniques
Presenting Information in Tabular Formats
Making Comparisons
Summarization Skills
Inviting Critique
Self-Critique Methodologies
Learning through Teaching
Mimicking User Writing Styles
Soliciting Advice
Advanced Techniques in Laddering
Fine-Tuning Advanced Prompt Engineering
Section 8: Unveiling Brand Essence
Differentiating Branding from Market
The Necessity of a Brand Strategy
Anatomy of Branding
Embracing a Purpose-Driven Brand
Illustrations of Brand Purpose
Crafting Your Brand's Purpose
Vision's Role in Branding
Samples of Brand Visions
Defining Your Brand's Vision
The Significance of a Mission Statement
Examples of Brand Missions
Formulating Your Brand Mission
Core Values in Brand Identity
Exemplifying Brand Values
Establishing Your Brand Values
Competition Identification
Uncovering Your Unique Selling Proposition
Inspirations for Differentiation
The Strategy of Positioning
Developing Your Positioning Statement
Understanding Brand Personality
Shaping Your Brand Personality
Discovering Your Brand Voice
Mastering Brand Storytelling
Techniques for Telling Your Brand Story
Naming Your Brand
Crafting an Impactful Tagline
Choosing Your Brand Colors
Selecting Your Brand Fonts
Overview of Brand Logo Types
Designing Your Brand Logo
Section 9: Content Marketing Mastery
Fundamentals of Content Marketing
Setting Your Content Objectives
Generating Content Ideas
Exploring Different Content Formats
Focusing on Textual Content
Creating Engaging Text Content
The Art of Image Content
Crafting Captivating Image Content
Venturing into Video Content
Producing Compelling Video Content
Adhering to Content Marketing Best Practices
Structuring a Content Marketing Plan
Evaluating Content Performance
Section 10: Sales Psychology Insights
Leveraging the Principle of Reciprocity
Sparking Curiosity in Your Audience
Utilizing Scarcity for Urgency
Building Trust with Social Proof
The Framework of the 3 Boxes
Section 11: Copywriting Secrets
Decoding Copy Writing
Distinguishing Benefits From Features
Deep Understanding of Your Offering
Tailoring Messages to Your Audience
The Three Pillars of Persuasive Copy
Identifying Writing Personalities
Overcoming the Time and Money Objections
Crafting Magnetic Headlines
Enhancing with Subheads
The Art of Persuasion in Copy
Empowering Your Copy with Power Words
Narrating Perfect Stories
Applying the AIDA Mode
Eliminating Writer's Block
Strategies for Calls-to-Action
Applying Your Copywriting Skills
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Solutions to Copywriting Assignment
Exploring Marketing Channels
An Overview of Marketing Channels
Section 12: Google Ads Comprehensive Guide
Google Ads Account Setup
Understanding Google Ads Structure
Configuring Network Settings
Managing Campaign Dates
Exploring Campaign URL options
Targeting Specific Locations
Language Settings
Audience Types
Targeting Audience Segment
Bidding Strategies
Scheduling Ads
Ad Rotation Strategies
Structuring Ad Groups and Ad Group Setup
Ad Rules and Best Practices
Crafting Successful Text Ads
Set Up Your Text Ad
Sitelink Assets
Callout Assets
Promotion Assets
Price Assets
Call Assets
Structured Snippet Assets
Lead Form Assets
App Assets
Budget and Campaign Publish
Billing
Dashboard
Conversion Tracking
Generate Website Conversion Tracking Code
Install Google Site Tag
Install Website Conversion Tracking
Understanding Keywords
Keyword Research
Keyword Planning
Keyword Organising
Keyword Match Types
Negative Keywords
Finding & Listing Negative Keywords Part 1
Finding & Listing Negative Keywords Part 2
Keyword Research - Finding Keywords Part 1
Keyword Research - Finding Keywords Part 2
Keyword Research - Finding Competitors Keywords
Keyword Planning - Using the Buyer’s Funnel
Keyword Planning - Volume & Costs Estimates
Keyword Organising - Finding Themes & Wrapping
Calculate Your Max CPC Bid
Quality Score
Ad Rank
Manage Multiple Accounts
Section 13: Mastering YouTube Advertising
Why use Google video ads
How to Link Youtube Channel to Google Ads : Part 1
How to Link Youtube Channel to Google Ads : Part 2
Different Types of Video Ads : Part 1
Different Types of Video Ads : Part 2
Starting Our Video Ad Campaign
Final Words
Section 14: Excelling with Facebook Ads
Getting Started - Meta Business Suite
Business info and Payment Method
Campaign Setup
Advantage Campaign Budget
Install Meta Pixel
Attribution Settings
Audience Targeting
Placements
Create DCT Ad
Primary Texts and Headlines
Review & Publish
Section 14: Facebook Marketing Mastery
Decoding Facebook Marketing
Comparing Profiles and Pages
Maximising Your Page's Potential
Fostering an Engaged Community
Top Strategies for Engaging Post
Boosting Your Reach on Facebook
Section 15: Instagram Marketing Insights
The Essentials of Instagram Marketing
Frequently Asked Questions about Instagram Marketing
Transitioning to a Business Account
Optimising Your Instagram Profile
Crafting Content That Resonates
Leveraging User - Generated Content
Mastering the Use of Hashtags
Effective Tagging Strategies
Utilizing Geotags for Local Reach
Amplifying with Mentions
A Deep Dive into Instagram Reels
Understanding the Reels Algorithm
Exploring Reels Features
Strategies for Reels Success
The Science Behind Instagram Posts
Post Algorithm Insights
Templates for Instagram Success
Post Strategies for Maximum Engagement
Leveraging Instagram Stories
Mastering Story Highlights
Strategies for Highlight Engagement
Section 16: YouTube Marketing Strategies
Introduction To YouTube Marketing
Optimsing About Us Page
Designing An Engaging Channel Banner
Sourcing Ideas for Video
Planning Your Video
Embracing Youtube Shorts
Diverse Recording Techniques
Setting Up Your Recording Gear
Configuring OBS
Building On-Camera Confidence
Self Recording Tips and Tricks
Video Editing With Microsoft Clipchamp
Video Editing With Microsoft Clipchamp: Part 2
Uploading and Optimising YouTube Video
Crafting Click-Worthy Thumbnails
Utlising End Screens for Engagement
Adding Cards on YouTube Videos
Tips to Grow Your YouTube Channel
Section 17: Pinterest Marketing
Intro to Pintrest Marketing
Create a Business Profile
Modelling After Influencers
Enhancing Your Profile SEO
Claim Your Website
Create a Design - Board - Pin
Get Targeted Followers
Collect Pins and Boards
Why Pinterest Ads Work
Section 18: LinkedIn Marketing
LinkedIn vs. Other Social Media Platforms
Account Creation and Profile Optimization
Banner Image Design
Connecting with People
Create Your First Post
Different Types of LinkedIN Ads
LinkedIN Ad Objectives
LinkedIn Ad Format: Part 1
LinkedIn Ad Format: Part 2
Creating Business Account
Section 19: Quora Marketing
Introduction and Create Account
Profile and Overview
Quora question and Answer
Quora Business - Ad Campaign and Ads
Section 20: Twitter Marketing
Twitter/X - Introduction
Make your Tweet/Post
X Ad campaign
Section 21: Freelancing on UpWork
Introduction to Freelancing on UpWork
Sign up to Upwork
Getting started on Upwork and create your profile
Write your Upwork bio
How to fix your rate
Connects, Portfolio and Pro
Apply for jobs and know about proposals